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<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>YSDN 4004 6.0 2010/11 | Section  A  B  C  G  H  I  K</description><title>Design Workshop</title><generator>Tumblr (3.0; @design-workshop)</generator><link>http://workshop.ysdn.ca/</link><item><title>Virtual Mirror Lets You Try on Glasses
What next for augmented...</title><description>&lt;iframe width="400" height="243" src="http://www.youtube.com/embed/WEuJJpNpAHk?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://www.japantrends.com/virtual-mirror-lets-you-try-on-glasses/"&gt;Virtual Mirror Lets You Try on Glasses&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;What next for augmented reality?&lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/5277340689</link><guid>http://workshop.ysdn.ca/post/5277340689</guid><pubDate>Sat, 07 May 2011 13:22:37 -0400</pubDate><category>Augmented Reality</category></item><item><title>Mobile Design &amp; Development
The entire book from...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lj5bt2HTsI1qd7pxqo1_400.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://mobiledesign.org/"&gt;Mobile Design &amp; Development&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;The entire book from O’Reilly… Online for free. &lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/4346920999</link><guid>http://workshop.ysdn.ca/post/4346920999</guid><pubDate>Mon, 04 Apr 2011 17:03:01 -0400</pubDate><category>Mobile</category><category>Book</category><category>Resources</category></item><item><title>How To Steal Like An Artist (And 9 Other Things Nobody Told...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_liz74xNsNW1qd7pxqo1_500.gif"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://www.austinkleon.com/2011/03/30/how-to-steal-like-an-artist-and-9-other-things-nobody-told-me/"&gt;How To Steal Like An Artist (And 9 Other Things Nobody Told Me)&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;Austin Kleon, creator of Newspaper Blackout Poems, shares his advice for young creatives. &lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/4257802739</link><guid>http://workshop.ysdn.ca/post/4257802739</guid><pubDate>Fri, 01 Apr 2011 09:36:33 -0400</pubDate><category>Inspiration</category><category>Thoughts</category></item><item><title>Watson Wins
The victory of machine over man was celebrated with...</title><description>&lt;iframe width="400" height="243" src="http://www.youtube.com/embed/m7EBkAjahBk?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://www.youtube.com/watch?v=m7EBkAjahBk"&gt;Watson Wins&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;The victory of machine over man was celebrated with emotion by Watson’s creators in this moving summary of the games’ significance. &lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/3483574714</link><guid>http://workshop.ysdn.ca/post/3483574714</guid><pubDate>Thu, 24 Feb 2011 09:59:00 -0500</pubDate><category>Technology</category></item><item><title>Exit Big Blue, Enter Watson
Next week, IBM’s Jeopardy playing...</title><description>&lt;iframe width="400" height="243" src="http://www.youtube.com/embed/VjHMYuGkzlU?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://mashable.com/2011/02/11/ibm-watson-jeopardy/"&gt;Exit Big Blue, Enter Watson&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;Next week, IBM’s Jeopardy playing computer will go head to head with the human Jeopardy champion to test the limits of natural language processing and open question answering. &lt;/p&gt;
&lt;p&gt;&lt;a href="http://mashable.com/2011/02/11/ibm-watson-jeopardy/"&gt;Read the full interview with Watson’s creators&lt;/a&gt;&lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/3234597917</link><guid>http://workshop.ysdn.ca/post/3234597917</guid><pubDate>Fri, 11 Feb 2011 10:42:07 -0500</pubDate><category>Technology</category><category>Natural Language Processing</category><category>IBM</category></item><item><title>Gamestorming
The future of work is not about dull routine…...</title><description>&lt;iframe width="400" height="245" src="http://www.youtube.com/embed/3mrtu4MmthE?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://www.youtube.com/watch?v=3mrtu4MmthE"&gt;Gamestorming&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;&lt;em&gt;The future of work is not about dull routine… it’s about being more human.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Gamestorming is a set of best practices compiled from the world’s most innovative people and companies, condensed into a lightweight, low-tech toolkit that applies tools and rules to the problems of collaboration and teamwork. &lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;The approach is a mashup of game principles, game mechanics and work. It’s a set of methods for inventors, explorers, and change agents. A practice made of people, paper and passion.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;It’s for people who want to design the future, to change the world, to make, create and innovate. &lt;/em&gt;&lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/2817111575</link><guid>http://workshop.ysdn.ca/post/2817111575</guid><pubDate>Tue, 18 Jan 2011 17:43:56 -0500</pubDate><category>Design Process</category></item><item><title>Seven Technologies That Will Rock 2011</title><description>&lt;a href="http://techcrunch.com/2011/01/02/seven-technologies-that-will-rock-2011/"&gt;Seven Technologies That Will Rock 2011&lt;/a&gt;: &lt;p&gt;Crystal balling from TechCrunch on what we can expect from 2011.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;So here we are in a new decade, and the technologies that are now available to us continue to engage (and enthrall) in fascinating ways. The rise and collision of several trends—social, mobile, touch computing, geo, cloud—keep spitting out new products and technologies which keep propelling us forward&lt;/em&gt;&lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/2608188359</link><guid>http://workshop.ysdn.ca/post/2608188359</guid><pubDate>Wed, 05 Jan 2011 06:42:07 -0500</pubDate><category>Technology</category><category>Web</category><category>Trends</category><category>Future</category></item><item><title>The Emotional Computer
When people talk to each other, we gauge...</title><description>&lt;iframe width="400" height="245" src="http://www.youtube.com/embed/whCJ4NLUSB8?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://www.youtube.com/watch?v=whCJ4NLUSB8&amp;feature=player_embedded#!"&gt;The Emotional Computer&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;&lt;em&gt;When people talk to each other, we gauge much of how the other person feels by their facial expression and/or from how something is said. We pick up emotions from tone of voice and facial expressions that allow us to decide how best to continue our conversations – to empathize with sadness, share happiness, or react to anger or frustration. People even express themselves in this way when interacting with machines, but the devices don’t seem capable of reacting to how a person feels.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Team leader Professor Peter Robinson challenged his team from the Rainbow Graphics and Interaction Research Group to build a system that could “understand not just what I’m saying, but how I’m saying it.”&lt;/em&gt;&lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/2596444394</link><guid>http://workshop.ysdn.ca/post/2596444394</guid><pubDate>Tue, 04 Jan 2011 11:00:14 -0500</pubDate><category>Technology</category><category>Emotional Computing</category></item><item><title>IBM’s Annual List of Five Innovations Set to Change Our...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_le8xa7369r1qd7pxqo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://www.gizmag.com/ibm-next-five-in-five/17391/"&gt;IBM’s Annual List of Five Innovations Set to Change Our Lives in the Next Five Years&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;What’s your verdict? Is this list spot on or way off?&lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/2527655937</link><guid>http://workshop.ysdn.ca/post/2527655937</guid><pubDate>Thu, 30 Dec 2010 09:51:43 -0500</pubDate><category>Future</category><category>Technology</category></item><item><title>What’s the Price of Everything?
Great trailer for the...</title><description>&lt;iframe width="400" height="245" src="http://www.youtube.com/embed/eSMjeWep4kE?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://www.youtube.com/watch?v=eSMjeWep4kE"&gt;What’s the Price of Everything?&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;Great trailer for the upcoming book, “The Price of Everything?”. &lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/2417027456</link><guid>http://workshop.ysdn.ca/post/2417027456</guid><pubDate>Wed, 22 Dec 2010 11:18:28 -0500</pubDate><category>Meta</category><category>Ideas</category></item><item><title>We Make Things
A very inspiring documentary on the human need to...</title><description>&lt;iframe src="http://player.vimeo.com/video/16850121" width="400" height="225" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://www.vimeo.com/16850121"&gt;We Make Things&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;A very inspiring documentary on the human need to make things, by York University’s own Ryan Varga. &lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/2416727433</link><guid>http://workshop.ysdn.ca/post/2416727433</guid><pubDate>Wed, 22 Dec 2010 10:44:29 -0500</pubDate><category>Documentary</category><category>Film</category><category>Inspiration</category></item><item><title>360° Video
Using the same technology as Google’s Street...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_ldsaxpQxby1qd7pxqo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://www.immersivemedia.com/demos/index.php?clip=Video4"&gt;360° Video&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;Using the same technology as Google’s Street View, video can be shot in 360 degrees. &lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/2402978640</link><guid>http://workshop.ysdn.ca/post/2402978640</guid><pubDate>Tue, 21 Dec 2010 10:27:25 -0500</pubDate><category>Video</category><category>Motion</category><category>Technology</category></item><item><title>The Three Little Pigs and the Secrets of a Popup Book
iPad books...</title><description>&lt;iframe width="400" height="245" src="http://www.youtube.com/embed/2uMavEEyrzs?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://www.youtube.com/watch?v=2uMavEEyrzs&amp;feature=player_embedded#!"&gt;The Three Little Pigs and the Secrets of a Popup Book&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;iPad books haven’t been this innovative since &lt;a href="http://www.youtube.com/watch?v=gew68Qj5kxw"&gt;Alice in Wonderland&lt;/a&gt;. &lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/2363377482</link><guid>http://workshop.ysdn.ca/post/2363377482</guid><pubDate>Sat, 18 Dec 2010 14:53:00 -0500</pubDate><category>iPad</category><category>App</category></item><item><title>How L.A. Noire Conquered The Uncanny Valley With A Tech Called...</title><description>&lt;iframe width="400" height="240" src="http://www.youtube.com/embed/NTOlEUAtGog?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://gizmodo.com/5714436/how-la-noire-conquered-the-uncanny-valley-with-a-tech-called-motionscan"&gt;How L.A. Noire Conquered The Uncanny Valley With A Tech Called MotionScan&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;The “uncanny valley” describes the perception gap between a human-like impression and an actual human. To cross the uncanny valley, a simulation must match the impossibly subtle nuances of detail in a real human beyond perception. &lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;span&gt;“We’re trying something new that’s never been done. We’re not just releasing a game – everybody looks at this who hasn’t seen it in person, even from the screenshots you look at it and go, ‘Oh, it’s GTA with Fedoras on’. But the reality is that it’s a whole new different concept, it’s a whole new way of looking at interactive entertainment. I think we’re starting to blur the lines between a television program and a video game.”&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/2349637457</link><guid>http://workshop.ysdn.ca/post/2349637457</guid><pubDate>Fri, 17 Dec 2010 12:22:00 -0500</pubDate><category>Future</category><category>Technology</category><category>Motion Graphics</category></item><item><title>Introducing Word Lens
Word Lens instantly translates printed...</title><description>&lt;iframe width="400" height="245" src="http://www.youtube.com/embed/h2OfQdYrHRs?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://www.youtube.com/watch?v=h2OfQdYrHRs&amp;feature=player_embedded"&gt;Introducing Word Lens&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;&lt;em&gt;Word Lens instantly translates printed words from one language to another using the video camera on your iPhone. No network delay, no roaming fees, and no reception problems.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Word Lens is a dictionary — evolved. It looks up words for you, and shows them in context. You can use Word Lens on your vacations to translate restaurant menus, street signs, and other things that have clearly printed words.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Word Lens has its limits. Sometimes the translation will be hard to understand, but it usually gets the point across. If a translation fails, there is a way to manually look up words by typing them in. Word Lens does not read very stylized fonts, handwriting, or cursive.&lt;/em&gt;&lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/2349174549</link><guid>http://workshop.ysdn.ca/post/2349174549</guid><pubDate>Fri, 17 Dec 2010 11:22:27 -0500</pubDate><category>Future</category><category>Augmented Reality</category><category>Product</category><category>iPhone</category><category>App</category></item><item><title>Futuristic Concept Camera Captures Entire Perspectives at...</title><description>&lt;iframe src="http://blip.tv/play/AYGi4RIC.html?p=1" width="400" height="250" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://www.petapixel.com/2010/12/11/futuristic-concept-camera-captures-entire-perspectives-at-once/"&gt;Futuristic Concept Camera Captures Entire Perspectives at Once&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;This camera doesn’t exist yet. But… it could. And… probably will. Very soon. &lt;/p&gt;
&lt;p&gt;&lt;em&gt;It’s always fun thinking about what photography will be like in the future, and the direction camera technology will go. What’s even cooler is seeing these ideas turned into concept drawings or videos. The Capture180 is a concept camera by Lucas Ainsworth that takes a 180° hemispheric photograph with each exposure in addition to the ordinary, framed photograph. When viewing the photographs with the camera, you can “knock” the camera into a viewing mode in which it acts as a small window into the giant scene that was captured.&lt;/em&gt;&lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/2178527269</link><guid>http://workshop.ysdn.ca/post/2178527269</guid><pubDate>Sat, 11 Dec 2010 17:36:06 -0500</pubDate><category>Future</category><category>Technology</category><category>Concept</category></item><item><title>33 Major Fail Tales From Startups That Died</title><description>&lt;a href="http://www.businessinsider.com/the-25-best-startup-fail-stories-of-all-time-2010-10"&gt;33 Major Fail Tales From Startups That Died&lt;/a&gt;</description><link>http://workshop.ysdn.ca/post/2176998815</link><guid>http://workshop.ysdn.ca/post/2176998815</guid><pubDate>Sat, 11 Dec 2010 14:47:08 -0500</pubDate></item><item><title>Bartle Test of Gamer Psychology
Can the Bartle test apply to...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_ld9ujmRFSh1qd7pxqo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://en.wikipedia.org/wiki/Bartle_Test"&gt;Bartle Test of Gamer Psychology&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;Can the Bartle test apply to gamification of ideas and services?&lt;/p&gt;
&lt;p&gt;&lt;em&gt;The Bartle Test of Gamer Psychology is a series of questions and an accompanying scoring formula that classifies players of multiplayer online games (including MUDs and MMORPGs) into categories based on their gaming preferences. &lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;The result of the Bartle Test is the “Bartle Quotient”, which is calculated based on the answers to a series of 30 random questions in the test, and totals 200% across all categories, with no single category exceeding 100%.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;For example, a person may score “100% &lt;strong&gt;Killer&lt;/strong&gt;, 50% &lt;strong&gt;Socializer&lt;/strong&gt;, 40% &lt;strong&gt;Achiever&lt;/strong&gt;, 10% &lt;strong&gt;Explorer&lt;/strong&gt;,” which indicates a player who prefers fighting other players relative to any other area of interest. Scores are typically abbreviated by the first letter of each category, in order of the quotient. In the previous example, this result would be described as a “KSAE” result.&lt;/em&gt;&lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/2175303264</link><guid>http://workshop.ysdn.ca/post/2175303264</guid><pubDate>Sat, 11 Dec 2010 11:16:28 -0500</pubDate><category>Gamification</category><category>Psychology</category></item><item><title>Project Magazine’s iPad Cover Contest
Aside from the evil...</title><description>&lt;iframe src="http://player.vimeo.com/video/17330807" width="400" height="227" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://mashable.com/2010/12/05/project-magazine-cover-contest-brief/"&gt;Project Magazine’s iPad Cover Contest&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;Aside from the evil &lt;a href="http://www.no-spec.com/"&gt;spec&lt;/a&gt; nature of this “contest”, the Project format is an interesting concept. Check out the demo video and project assets for inspiration in how mobile media is changing editorial. &lt;/p&gt;
&lt;p&gt;&lt;em&gt;As part of its launch on Tuesday, Virgin’s first iPad-only magazine, &lt;a href="http://mashable.com/2010/11/29/project-magazine-ipad-launch/"&gt;Project&lt;/a&gt;, announced a contest to redesign the magazine’s animated cover. In order to get ahold of the brief and assets for the contest, however, designers (or their unemployed friends) had to locate one of four paper mannequins (with Sir Richard Branson, pictured above) touring New York and San Francisco, each of which held the coordinates of USB sticks containing the brief, earlier this week.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;I’ve since gotten ahold of a .zip file containing the outline and assets for the cover contest, which you can download from my personal Dropbox account &lt;a href="https://www.dropbox.com/s/1icrgn92c4co4fv/USB%20stick%20brief.zip"&gt;here&lt;/a&gt;. You can watch a video outlining the challenge below, and enter your design at facebook.com/project.&lt;/em&gt;&lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/2148346615</link><guid>http://workshop.ysdn.ca/post/2148346615</guid><pubDate>Wed, 08 Dec 2010 19:44:00 -0500</pubDate><category>Design Proposal</category><category>Future</category><category>iPad</category><category>Mobile</category></item><item><title>Offermatic: Credit Card Based Deals
An interesting startup...</title><description>&lt;iframe width="400" height="243" src="http://www.youtube.com/embed/QHe3VNWrCAM?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2&gt;&lt;a href="http://mashable.com/2010/12/07/offermatic/"&gt;Offermatic: Credit Card Based Deals&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;An interesting startup called &lt;a href="http://www.offermatic.com/v4/"&gt;Offermatic&lt;/a&gt; launched today: &lt;/p&gt;
&lt;p&gt;&lt;em&gt;Offermatic is launching today to provide consumers with a more automatic way to earn deals and discounts. The rewards come in the form of instant rebates, discounts and points targeted to users based on their credit and debit card transactions.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;New users will need to link a debit or credit card to get started, but once they do they’ll start earning points and become eligible for rebates and deals that the service sends via e-mail. Essentially, users need to provide the startup with direct access to their spending history — a big barrier to entry for some — so that Offermatic to serve up rewards.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;What I find interesting about this model is the use of motivation (in the form of deals &amp; saving) to verify customer behaviour. Although there are already cries of privacy infringement, the same criticisms were once levied at points cards. In fairness, the value of your privacy is the exchange you make to receive the deal. &lt;/p&gt;
&lt;p&gt;What do you think? Will people go for it? Would &lt;em&gt;you&lt;/em&gt; go for it? &lt;/p&gt;</description><link>http://workshop.ysdn.ca/post/2132719012</link><guid>http://workshop.ysdn.ca/post/2132719012</guid><pubDate>Tue, 07 Dec 2010 09:35:47 -0500</pubDate><category>Startup</category><category>Web</category><category>Business Model</category></item></channel></rss>

