“Readers on the web want a quieter, less hectic news experience with a clear beginning and end and a vetted choice of news,” says Pontus Schultz of Bonnier R&D. “We’ve listened to how readers prefer getting their news. They expect an innovative experience that uses the format’s possibilities fully, not just a PDF of the newspaper or another window to the online version.”
In December 2009, Bonnier launched Mag+, a format that quickly set a new standard for digital magazines. Mag+ got a lot of attention worldwide in the trade press and was called “King of the Hill” by Steve Jobs when Apple launched the iPad.
The lessons learned from Mag+ have shaped the development of a new digital format for tomorrow’s newspapers: News+. News+ combines the depth and editorial choices of a daily newspaper with the web’s possibilities for interaction and quick updates.
Browsing News+ and absorbing the content comes naturally, making readers feel close to the articles and photos. You can follow the most important news as it develops in a special section that is continuously updated, so News+ keeps you on top of the news all day. Subscribers get a daily newspaper with well-qualified and in-depth analysis, and the possibility to follow the most important events of the day – live.
The format was developed by several of Bonnier’s daily newspapers along with Bonnier R&D. Readers have also been involved and had their say on the new format during development.
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